Instagram Marketing for Luxury Brands on Social Media

Abstract

Social media gives marketers a wide range of tools for building tailored, interactive connections with target customers. Different social media platforms allow for many inventive social media presence strategies for organizations In this setting, Instagram has grown to become a leading social media platform for high-end fashion businesses. This essay examines the topic of high-end fashion firms on Instagram by emphasizing important strategies that should be included in a social media marketing plan. The main goals of this study are to: (1) present the concept of luxury brands; (2) analyze the luxury brands' social media marketing strategies designed to increase consumer engagement; and (3) evaluate the luxury fashion brands' Instagram marketing strategies, particularly as they relate to influencers and celebrity endorsements