The Mediating Role of Blue Ocean Strategy in the Relationship between Value Creation in Arab Agricultural Products and Sustainable Competitive Advantage

Abstract

The study aimed to identify the mediating role of Blue Ocean Strategy in the Relationship between Value Creation in Arab Agricultural Products (Dates, Olive & Cattle) and achieving Sustainable Competitive Advantage, and to achieve the goal of the study, the researchers adopted the descriptive and analytical approach, selecting an easy sample to represent of Producers, Exporters & Distributers in KSA, Jordan and Sudan. (125) Workers of an agricultural Products. Distributed to them a questionnaire developed by the researchers. Statistical package (SPSS) and (Smart PLS 4) to process the collected data.

The study found a set of results, the most important of which are: there is a positive relationship between value creation in date products and achieving sustainable competitive advantage for KSA with a Path coefficient of (0.054), and also show that Blue Ocean Strategy does not mediate the relationship between value creation in Dates, Olive & Cattle products and achieving sustainable competitive advantage for KSA, Jordan & Sudan.